Young Mexicans Less Excited About World Cup Than Their Elders, Study Finds

As the World Cup prepares to kick off across Mexico, the United States, and Canada, a new study has revealed a surprising trend: young Mexicans are significantly less interested in the tournament than their parents and grandparents.

The study, published ahead of the June 11 opening matches set to take place in Mexico City and Guadalajara, found that while older generations still carry a deep passion for el fútbol, younger Mexicans — particularly those under 30 — are showing less engagement with the sport that has long been central to Mexican identity.

Researchers point to several factors driving the shift. The rise of digital entertainment, changing media consumption habits, and the growing popularity of other sports like basketball and MMA have all contributed to a fragmentation of young people's attention. Additionally, some young Mexicans expressed frustration with the state of Mexican football, citing poor governance and lack of international success.

"Football has always been more than a sport in Mexico — it's a cultural touchstone," said one of the study's authors. "But we're seeing a generation that has more options and different priorities."

Mexico will host several World Cup matches, including the opening day games at the iconic Estadio Azteca. The hope is that the excitement of a home World Cup will reignite the passion among younger fans. But the study suggests that the sport's governing bodies may need to do more to engage the next generation.

For now, the spotlight is on the pitch. But off it, the question of how to keep young Mexicans invested in the beautiful game is only getting more urgent.

This is Rosa Martinez for Global1 News, reporting from Mexico City. 🇲🇽