E.l.f. Beauty to acquire Hailey Bieber skincare brand Rhode in deal valued up to $1 billion

May 28, 2025 - 18:00
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E.l.f. Beauty to acquire Hailey Bieber skincare brand Rhode in deal valued up to $1 billion
E.l.f. Beauty is acquiring Hailey Bieber's skincare brand Rhode for up to $1 billion as it looks to reach higher-income shoppers.

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