China warms up to K-pop as it pursues cultural diplomacy, strives to boost consumption amid trade worries

May 4, 2025 - 01:00
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China warms up to K-pop as it pursues cultural diplomacy, strives to boost consumption amid trade worries
The about-face on K-pop represents a "structural turning point" for the sector, according to Oh Jiwoo, research analyst at CGS International Securities Hong Kong.

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