**Japan’s New Tourism Campaign Aims to Redirect Crowds to the Underrated San’in Coast** In a bold move to ease the suffocating crowds on the Golden Route, the Japan Tourism Agency today launched the “San’in: Japan’s Soulful Shore” initiative, offering substantial subsidies for travelers who skip Kyoto’s bamboo thicket traffic jams in favor of the Sea of Japan’s least-trodden coastline. Starting next month, foreign visitors booking multi-night...