Business Outlook: SM Prime EVP Jose Jugo on navigating uncertainties in premium real estate | ANC

Published May 20, 2026 | Source: ANC Alerts

In a candid discussion on ANC's Business Outlook, SM Prime Executive Vice President Jose Jugo shared how the company is steering its premium Signature Series residences through today's shifting economic winds. Speaking with hosts Salve Duplito and Ron Cruz, Jugo highlighted the need for flexibility as global interest rates and local inflation continue to shape buyer decisions in the luxury segment.

Jugo emphasized SM Residences' focus on delivering value that resonates with Filipino families seeking both security and lifestyle upgrades. By incorporating sustainable features, prime locations near transport hubs, and flexible payment schemes, the developer aims to keep premium projects attractive even when market sentiment softens. He noted that demand from overseas Filipino workers and local high-net-worth individuals remains steady, supported by the country's resilient remittance flows.

Looking ahead, Jugo expressed cautious optimism for the premium real estate sector. He pointed to SM Prime's track record of adapting to past challenges, from pandemic disruptions to rising construction costs, as proof that thoughtful planning and community-centered design can weather uncertainties. For many Filipinos, these residences represent lasting investments in a brighter future.

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