Business Outlook: SM Prime EVP Jose Jugo on navigating uncertainties in premium real estate | ANC

Published May 20, 2026 | Source: ANC Alerts

In a candid discussion on ANC's Business Outlook, SM Prime Executive Vice President Jose Jugo shared how the company's Signature Series by SM Residences is steering through today's shifting economic landscape. Hosted by Salve Duplito and Ron Cruz, the May 19 interview highlighted practical strategies for sustaining premium real estate demand amid global uncertainties and local market adjustments.

Jugo emphasized the importance of thoughtful location choices, flexible payment schemes, and improved lifestyle amenities that continue to attract discerning Filipino buyers and overseas investors. He noted that SM Residences remains focused on delivering long-term value rather than chasing short-term trends, a stance that has helped the brand maintain steady interest in its high-end projects across Metro Manila and key provincial cities.

From a Filipino perspective, these insights reflect the quiet resilience of the local property sector. As families and professionals seek stable investments that can weather inflation and currency swings, developers like SM Prime play a vital role in supporting jobs, urban development, and community building that Filipinos can truly call home.

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